A girl, about 28-30 years old. She loves leading an active and healthy lifestyle. She is also keen on sports, buys stuff in online-stores, and travels a lot.
A young family. They have a baby and are interested in mortgages. They have a stable income, so get to rent an apartment.
A girl of 25-35. She often visits forums of young mothers, is fond of cooking and is engaged in establishing a home.
A man, 30 to 50 years old. A social climber with a high income. Not married. He is interested in buying a new car, and in doing so, prefers cars of only high and premium class.
A man of late thirties-fifties. He likes hunting and fishing, works in the construction industry. Married with children. He drives an SUV.
The task of the Programmatic Advertising is to attract new customers to your website. An advertising impression takes place on a one-time basis and is targeted only at interested users. The technology is based on AI (Artificial Intelligence), thanks to the algorithms of which, the target audience is selected.
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DMP is a system used for processing and storing user profile data segmented by interests, gender, age, etc. Due to these systems, we got an opportunity to show targeted ads, selecting the audience most accurately.
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50 CONNECTED SSP
5 DMP PLATFORMS
MORE THAN 1000 SEGMENTS
DSP shell for support
Personal cabinet for the advertiser.
Analytical Department to work with Metrica and Analytics. Private media-buying. A design studio for the creation of advertising materials
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60% during the first month, 50% during the second month, and 30% during the third month.
The segments are selected based on the observations of the advertiser, analysis of the website content, and the affinity index of visitors study. It attracts new users (future customers) to the website. It also lets you build user profiles and make a personal segment out of them.
The optimal share in the portfolio of tools is about 30%.
It is based on segment statistics selected during the initial setup. After a few weeks of getting sufficient data, analytics is performed for each segment. One chooses the most conversion audience, to which there will be further emphasis in advertising broadcast.
10% during the first month, 20% during the second month, and 40% during the third month.
It reminds those who have already visited your website of you. The installed pixel code memorizes the users who showed the best activity on the website. Then, with some frequency, various advertising creatives are re-shown to these users. This helps the user to make a decision about the target action and increases the conversion of the website.
Our analysts will offer you a variety of advertising strategies and choose the optimal model of broadcast. Personal account-manager will be in touch with you during the entire period of the advertising campaign. We offer you:
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